amp is the world’s leading, full-service agency for sonic branding. The amp team creates holistic sonic identities for global brands by combining unique expertise in brand strategy with decades of experience in music composition, production, and compilation.
Leveraging its award-winning Sonic DNA® process, amp helps brands leverage sound, music and voice to build authentic, emotional connections with audiences across all audible customer experience touch points. With its diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Kraft Heinz and more – amp activates 360º sonic experiences.
From digital advertising, branded content, and user experiences for apps and software to the latest developments in artificial voice and immersive audio technologies, amp focuses on creating meaningful interactions for brands and their audiences.
amp’s Sonic Check uses Machine Listening and Learning (MLAL) algorithms to compare sound assets with the existing Veritonic database and predicts how the assets will perform.
In order to make the evaluation on Sonic DNA® layouts as objective as possible, amp set up four evaluation criterias and work with different testing and market research techniques for additional insights and objective data.
