amp is the world’s leading, full-service agency for sonic branding. The amp team creates holistic sonic identities for global brands by combining unique expertise in brand strategy with decades of experience in music composition, production, and compilation.
Leveraging its award-winning Sonic DNA® process, amp helps brands leverage sound, music and voice to build authentic, emotional connections with audiences across all audible customer experience touch points. With its diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Kraft Heinz and more – amp activates 360º sonic experiences.
The first component of the newly launched Sonic Hub Tool Ecosystem is Sonic Radar®. It is an innovative tool that can help brands stand out from the competition. With Sonic Radar®, brands can conduct thorough research on key competitors' sonic impact and tonality, as well as track sonic industry benchmarks, logo usage, mood preferences, and more.
By identifying any sonic gaps in a competitor's sound strategy, brands can make strategic changes to sound usage across different digital channels. This powerful tool can also track the impact of a brand's newfound sonic identity across all digital channels.
Brands can analyze and compare their Sonic CVs to understand their musical expenditures to other brands and industries and whether those expenditures are strategic. This information can reveal whether those certain expenditures are strategic and showcase audio performance within sectors. The analysis is meticulous with the help of advanced AI tools and scrupulous manual research.
Whether your brand has an established sound or not, Sonic Radar® is a must-have tool that allows you to maintain control over your brand's sound.