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Soujanya Color AR Experience

Soujanya Color
Soujanya Color
Soujanya Color
Soujanya Color

For over 30 years, Soujanya Color has been at the forefront of innovations in colorant manufacturing and research. Based in Mumbai, India, they operate from a state of the art facility, Asia’s largest, that includes an ultramodern office and a world class highly engineered automated manufacturing plant. As a conglomerate, they thrive on delivering quality, innovation, service, and environment responsibility.

Mobile Solution

As part of a re-launch of their revamped brand identity at PAINTINDIA 2018, Soujanya Color, partners with GoPhygital to develop an Augmented Reality solution to highlight their Color-to-Product brand philosophy.

The swirl in the AR experience represents Soujanya’s colorant manufacturing process that has established them as a global leader in color dispersions. The product emerging from the swirl represents Soujanya's colorants covering a range of products consumers use on a daily basis. These include paints, coatings, floorings, woods, inks, plastics, personal care, and much more…

The Value Take-away

Soujanya Color effectively conveyed their brand promise and established themselves as a thought leader in their domain by partnering with GoPhygital to develop immersive AR experiences.

  • Created by: John Doe
  • Completed on: 17th March 2014
  • Skills: HTML5 / PHP / CSS3
  • Client: Google