Ben & Bella is a multimedia language immersion program specially developed for children up to 7 years old. With its emphasis on playful learning through stories, songs and educational games, it shows that English for kids can be fun!
The app, using Augmented Reality, brings alive the static content and makes learning fun. Children use the app to embark on a treasure hunt across the various story books, flashcards, activity books etc. to reveal hidden goodies like songs, videos and audio based lessons which help them learn how to phonetically pronounce the words in a correct manner.
The Value Take-away
By combining the physical product line with the digital app, a truly “Phygital” experience has been created to help children gain knowledge in a fun and engaging manner.