The Piramal Group is a diversified company with operations in more than 30 countries and brand-presence across many markets around the world. The Piramal Group has evolved from a textile-centric business to a diversified organization, which operates across sectors such as healthcare, life sciences, healthcare information management, real estate, etc.
At the ESA – Berlin 2015, GoPhygital had developed an app for Piramal which was connected to the photo-booth and could print clicked pictures instantly. The exceptional aspect to this photo-booth app was that the photographs were printed with the Piramal logo, thereby drawing due attention to Piramal’s branding, just like a souvenir! Moreover, the visitors to the booth were asked to give their email-ids which were inserted before clicking the photographs and a copy of their photograph was emailed to them instantly.
The Value Take-away
It indeed was a creatively brilliant effort and execution, with one-of-its-kind experience for the client as well as the visitors!