For over 30 years, Soujanya Color has been at the forefront of innovations in colorant manufacturing and research. Based in Mumbai, India, they operate from a state of the art facility, Asia’s largest, that includes an ultramodern office and a world class highly engineered automated manufacturing plant. As a conglomerate, they thrive on delivering quality, innovation, service, and environment responsibility.
As part of a re-launch of their revamped brand identity at PAINTINDIA 2018, Soujanya Color, partners with GoPhygital to develop an Augmented Reality solution to highlight their Color-to-Product brand philosophy.
The swirl in the AR experience represents Soujanya’s colorant manufacturing process that has established them as a global leader in color dispersions. The product emerging from the swirl represents Soujanya's colorants covering a range of products consumers use on a daily basis. These include paints, coatings, floorings, woods, inks, plastics, personal care, and much more…
The Value Take-away
Soujanya Color effectively conveyed their brand promise and established themselves as a thought leader in their domain by partnering with GoPhygital to develop immersive AR experiences.