News

VR and AR, if planned and executed well, can be powerful platforms for brands to build and enhance their customer experiences ...

VR and AR, if planned and executed well, can be powerful platforms for brands to build and enhance their customer experiences ...

India has long been established as an outsourcing hub for firms across the world looking for low cost solutions to fulfil their IT and business process outsourcing ...

VR helps the user see their next home/business and the surrounding area before they decide to buy, saving the company’s and user’s time and money ...

With one of the world's largest youth population, India is poised to become one of the world's leading markets in Gaming Sector ...

Faster mobile internet, larger cloud storage services, digital payments and verifiable digital identity will soon be a reality, as many Indians begin to embrace a digital lifestyle ...

Rule of thumb - kids and peace do not co-exist. Fortunately, there’s no need to resort to ‘I spy’ or threats of naughty steps with these boredom-killing toys, accessories and AR kits for kids. There’s some tech to ease the woes of parenting as well! ...

Virtual Reality (VR) allows a user to discover and interact with a three-dimensional (3D), computer-generated environment in a seemingly real or physical way ...

Companies are exploring newer technologies to take customer engagement to a new level ...

The books market in India is the sixth largest in the world,¹ and the country’s print book market, including imports, stands at ...

Virtual Reality (VR) and Augmented Reality (AR) are not new concepts; it’s just that when they were first introduced into the world, the technology to support them or help them go mainstream was very expensive ...

Augmented reality is a the need of the hour and must be embraced open mindedly to add colour to the dull educational fabric of India ...

With Class 12th results out, students and parents have been searching for suitable colleges. High on their list are educational institutions which are innovative and offer programmes which impart skills that are in high demand in the job market ...

High cost, lack of clear regulatory guidelines for medical use, scarcity of trained healthcare professionals to operate devices are some of the key factors hampering the growth of Augmented Reality and Virtual Reality in the industry ...

Imagine you have heard of this great book, which you want to read tonight but you find it difficult to decide whether to buy it or not ...

It’s physical, it’s digital, uses AI, AR, gaming techniques and is driven by design and data ...

The GoPhygital app currently showcases some of the work we are doing in the AR, VR ecosystem and some of the possibilities that Augmented and Virtual Reality can be used for ...

Terrawits, a genesis from WITS Interactive, provides ideas for reinterpreting a space by deconstructing it to its constituent parts which further helps in creating a wholesome part that helps the brand’s DNA to infuse the larger whole ...

An in-depth interview with Founder & CEO of WITS Interactive, Mr. Hitesh Jain. He discusses the motivation behind the startup, the company’s competitive advantage, and the various challenges and risks he had to overcome ...

GoPhygital is a venture focused on providing immersive, experiential solutions to its client-partners using Augmented Reality, Virtual Reality, and ...

VR has finally broken the jinx and is changing all norms in the tech space. It is likely to grow exponentially as it promises ...

The World of AR and VR is expanding to a significant stake. It’s totally game changing experience, Lot of companies trying to push into ..

Where I share my thoughts on the scope of Augmented Reality and VirtualReality in India and what we are up to at GoPhygital and WITS Interactive ...