WHO ARE WE?
GoPhygital is a venture driven by an experienced team who have cut their teeth on design, technology and everything around it. Incubated by WITS Interactive, a Mumbai based DesignTech agency, we create exciting solutions that go beyond the ‘digital only’ domain and enhance physical products with digital engagement.
WHAT WE DO?
GoPhygital works with businesses across various segments like education, healthcare, retail, lifestyle etc to help them enhance their product offering and user engagement by implementing phygital solutions incorporated with a strong element of gamification. At GoPhygital, we don’t just focus on Internet of Things (IoT) … we go the extra mile to focus on Internet of EveryThing ☺
"Design is not just what it looks like and feels like. Design is how it works".
With this quote by Steve Jobs as one of our guiding path, we aspire to take our design philosophy to the next level; the experiential level. Our design and strategy team is a mix of artists and experts in behavioural science who, once they get to the core of what your business objectives are, apply the principles of design thinking to the fundamentals of human psychology to create Phygital strategies that work.
And if that sounds like just a bunch of jargon thrown together to sound cool, why don’t you send us an email on firstname.lastname@example.org and we can have a chat to understand what it would take to help you Go Phygital ☺
WITS Interactive is a DesignTech Agency working across digital, print, film and offline media to provide integrated communication strategies to its clientele. The WITS Interactive Group through its divisions; Black Pepper (Exhibitions, Events & Retail Design), GoPhygital (Transcending Realities through Technology) and CreateID8 (Strategic Brand Design Agency), works across the entire spectrum of brand communications right from brand identity development to brand engagement and evolution.
Driven by the essence of a distinct vision, Hitesh instituted WITS Interactive in 2003. A technology evangelist at heart, he is the chief architect for the vision of GoPhygital. He leverages his extensive experience to generate ideas, offers support and articulates practical solutions for clients & partners.
Ninad efficiently shoulders the strategic and operational responsibility while driving the vision of GoPhygital. His previous stints include VP at Robosoft Technologies, COO at Playcaso, EVP at Reliance Games and the Co-Founder at Indiagames. His experience in the interactive media space & gaming over the past 20 years, makes him your perfect ally for innovative Phygital projects!
Chetan has been exceptionally conversant with various project management tools and has worked upon diverse projects of 3D animations, iOS application, 2D-3D eLearning, CMS and web development; making him a suitable point of contact for complete project co-ordination & execution.
Biswa is known as an adaptable aesthetic who supervises all of our design projects and the creative team. He excels at utilising design to engage audiences with an ability to bridge the spaces between UI designers and the coders. He can be your perfect design scientist!